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MARKETING STRATEGY & PLANNING

By failing to prepare, you are preparing to fail.

Those who jump headfirst into promotions and posts without a marketing strategy may wind up with something that looks good, but won’t perform well.

We concentrate in marketing process review and recommendations. Review of current marketing results to re-align activities that drive ROI. Provide recommendations for revenue generating initiatives. And work directly with your team to develop, implement, and adjust your marketing strategy based on your ultimate business goals.

Our marketing strategy and planning phase include:

• Benchmarking and goal setting
• Gain internal and external perspectives
• Competitor analysis
• Brand and message audit
• Persona building
• Customer journey mapping
• Marketing technology
• Budgeting

MEDIA PLANNING

Media planning is the cornerstone to advertising success. Done properly, your media plan will help you identify, claim, expand and defend your market position.

At TS Marketing, we do all of those things. From ideas and expert strategy to advertising and media planning – we help brands and businesses achieve precise targeted results.

We provide the following advertising and media planning services:

• Identifying your target market
• Media brief and budget
• Media type selection
• Set media objectives
• Design media strategy
• Marketing media plan
• Ad creation
• Data & automation
• Media planning calendar

ONLINE ADVERTISING

Online advertising offers brands a raft of opportunities to reach specific audience demographics with precision and efficiency.

The most common types of online advertising are paid search advertising (also known as pay-per-click or PPC), social media advertising, display ads, and email marketing. Paid online advertising is one of the most efficient ways of reaching new customers at the time they are most likely to buy your products or services. Depending on your goals, you pay either whenever someone engages with your ads or based on impressions (how many times your ad was shown).

We provide the following online advertising services:

• PAID SEARCH ADVERTISING
• DISPLAY ADVERTISING
• SOCIAL MEDIA ADVERTISING
• EMAIL MARKETING
• NATIVE ADVERTISING
• PROGRAMMATIC ADVERTISING
• APP INSTALL ADVERTISING
• YOUTUBE ADVERTISING

Search engine optimization (SEO)

Search engine optimization or SEO means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

We provide the following SEO services:

• ON-PAGE SEO
• OFF-PAGE SEO/LINK BUILDING
• SEO CONSULTING
• SEO AUDIT
• KEYWORD RESEARCH
• SEO CONTENT DEVELOPMENT
• CONVERTION RATE OPTIMISATION (CRO)
• ONLINE REPUTATION MANAGEMENT
• GEO TARGETED SEO
• SEO TRACKING & ANALYSIS
• INDUSTRY SPECIFIC SEO
• LINK AUDITING & PENALTY

Social media marketing (smm)

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Social media marketing is no longer just an alternative but essential for a balanced marketing mix. It helps to influence the way your customers perceive you and is a key factor in improving traffic and page rankings. Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.

We provide the following social media marketing services:

• SOCIAL MEDIA MANAGEMENT
• SOCIAL MEDIA CONTENT
• INFLUENCER MARKETING

AFFILIATE MARKETING

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

We specialize in offering affiliate program solutions that grabs attention of your potential affiliates, which in turn increases lead generation and sales. Our affiliate management service takes all the stress and hard work out of managing your affiliates, setting up links, arranging new promotions, and working with your affiliate account manager.

The more people who are advertising your company, services, or products online, the more successful you will be. An affiliate marketing program is essentially a sales force compensated based on their performance. Only pay for performance by setting guidelines with affiliates for the KPIs that matter most to your bottom line.